As shoppers on the internet are overwhelmed with options as they shop, it becomes increasingly important to make shopping as simple and frictionless as possible. When customers encounter a frustrating or confusing shopping experience, they may abandon their carts entirely and leave a negative review that could convince other potential buyers to stay clear of your shop.
These design mistakes can result in serious negative effects on your sales. Fortunately, most of them can be easily avoided with just a bit of careful planning.
Utilizing images of low-quality
No one wants to purchase products that don’t provide the best quality. This is why it’s crucial to have high-quality images used on your website for e-commerce. Poor quality images will not only deter customers but also damage your brand’s reputation.
We do not offer a Guest Checkout option
Another common error is not providing guests a guest checkout. This could discourage potential customers from making purchases on your site. Many customers are uncomfortable when asked to create an account, particularly when they have to provide the details of their personal details like their email address. Visitors should be able to sign up with their social media accounts instead to speed up the process. This will minimize their privacy concerns.
Another major e-commerce design blunder is having a messy and disorganized menu structure. It is essential to plan out the design of each page on your site so that navigation is clear and convenient. Make sure each page is designed to be organized in accordance with the type of content it contains and make it easy for visitors to locate the products they’re looking for.